BuyChicken
Project Details
BuyChicken is a small restaurant involved in the retail of chicken in any form; either live or grilled, depending on the customers' desires. The goal of this project was to design a brand identity that is clever and fun, and passes the message accordingly. This was achieved by the use of playful type combinations, while employing "cheeky" puns in the copywriting. This helped BuyChicken to stand out amongst its competitors in the Nigerian market.
Client
Sector
Category
Year
Buy Chicken
Agriculture and Retail
Brand Identity, Copywriting
2020
In a bid to create a playful brand persona, our strategy was to employ copywriting that infused lots of pun, most of which the Nigerian audience could relate to.
